9 Things Your Social Media Manager Should Be Doing
There's no denying that social media is an essential part of any small business's marketing strategy at this point. We've all seen marketing done right, and seen the fallout of when it goes wrong.
Managing a brand's social media entails far more than posting funny memes and creating posts for your offers. If you are paying someone to help you with social media and that is all they really do, please consider reevaluating their results and how they’re benefitting your business.
After working with hundreds of business owners, most find themselves in this “no-results” situation when they decide they want to hire their son's girlfriend's brother to "manage" their Instagram and pay them minimum wage.
But maybe, you’re an online entrepreneur running your own show. You know social media is incredibly important for your marketing strategy, but you don't know where to begin.
Or maybe, you’re a social media manager and you want to make sure you are providing your clients with the best possible service.
The 5 minutes or less it takes to post on Instagram is the tip of the iceberg when it comes to social media management.
I’ve put together the essential insight into what it takes to run a brand's social media presence successfully - all wrapped up in a nice, pretty eBook for you.
Detailed and ready for you to put into action.
9 Things Your Social Media Manager Should Be Doing is now available for free to download with no email opt-in!
How do I know these 9 skills are absolutely essential for a successful social media strategy?
From 2012 to 2014 I was the social media manager for Megadeth and Dave Mustaine - managing 13 million fans across 17 social media accounts.
I then went on to create my own digital marketing agency from scratch in 2015.
And while I now specialize in Pinterest - the skills and knowledge in this eBook cross all platforms.
And there is one skill, in my experience, that rises above the rest.
➡️Knowledge of Marketing Objectives!
You have to know the purpose of your strategy and each and every post if it’s going to make any difference in your overall marketing.
If you want a detailed explanation of this skill and what you need to do, plus 8 more skills for running a social media marketing strategy, here’s a sneak peek.
eBook Table of Contents:
KNOWLEDGE OF MARKETING OBJECTIVES
INSIGHTS AND ANALYSIS
RESEARCH
SCHEDULING AND CALENDARS
REPORTING
CONTENT CURATION
CUSTOM GRAPHICS
ENGAGEMENT
INDUSTRY KNOWLEDGE
Managing your digital marketing and social media can be overwhelming and frustrating for small business owners. It's truly a full-time job when done correctly.
If you are considering hiring someone to help you - I hope this ebook makes you a little more aware of what they should be doing to manage your social media effectively.
Inside the eBook, I delve into each of these topics more in-depth and explain exactly what needs to happen for your social media to be managed well.
You should also hire someone that will put the time and effort into the right strategy for your brand - not the same strategy they've used for someone else.