You’ve been there—buying a course, a tool, or a strategy that promises to be the one thing that finally makes business easy. But after going through it, you realize it’s not some secret formula—it’s the same foundational principles you’ve heard before. Frustrating, right? The truth is, success isn’t about finding something new—it’s about committing to what already works. If you’re stuck in the cycle of chasing shortcuts, let’s talk about why they don’t work—and what actually does.

As an online entrepreneur, you’re probably overwhelmed with the amount of tools, software, courses, and programs available to you — all claiming to be the “secret” to your productivity and success. Ask yourself these 5 questions before you click buy.